WORKING AND GROWING TOGETHER

Milton Bradley motivates people to work together, develop their intellectual abilities, and build a better community.

OBJECTIVE
Identify a dead, dying or defunct brand and revive it through a new strategic plan, all while staying true to the brand’s soul. Research a brand’s past and mission to create a new brand identity, as well as a future direction.

APPROACH
Milton Bradley is commonly known for creating board games for young children. Staying true to Milton Bradley’s soul of working together for a successful outcome, I expanded the audience to include all ages and genders. The new Milton Bradley will help people work together to inspire each other, learn from each other and connect with each other.