GROWING WITH PURPOSE

Annual and corporate sustainability reports are mostly text heavy. They are meant for consumers, corporate members and shareholders. There are many consumers who do not understand the corporate jargon and do not like to read a lot of text.

OBJECTIVE
Choose a company and redesign its latest annual report or corporate sustainability report. Explore innovative ways to communicate with text, graphics, and images.

APPROACH
The color of denim, and the color of the stitching used in most of their jeans, inspired me to stick with these colors for consumers and other viewers to understand which company is being discussed. I also decided to make the annual report easier to understand for anyone who reads it.